Delivering Measurable Achievement

John Couch of Apple Computer
30 June 2003

John Couch of Apple Computer

Kids are digital natives (brainstorm terms of digital age, cmpare to 1973 student school reality

Asked 900 state superintendents in Texas how many instant message, 3 raised their hands

Most fortune 500 companies

Brain research tells us:

1- brains reprogram themselves with high media multiple channels of info

2- if you take same info we as adults process differently as digital immigrants

Digital natives want to learn with tech (not a tool, it is an environment, it is how they live

- want to learn with tech, with one another, online, in their time, in their place, doing thing that matter

Harvard did a study about our expectations: parents in the middle, kids up high, teachers are lowest

This is a great generation, they want to give back, they want to

12th Grader's views of school 1983-2000

school work is meaningful , school is interesting, school will be valuable to me in life

Education vision: all students reach beyond their potential

digital tools for digital kids (more than tools, it is an environment)

leadership thru innovation, apple has always been about innovation

Achievement in the digital learning environment (more than the report card)

• sense of self / productive future (leads to productive future, sense of I can do what I want to do)
• 21st century skills
• technology fluency (this will always change as technology goes through dynamic growth)
• basic skills

Basic Skills, answer to NCLB:

• children gain fundamental skills faster and better using technoplogy based curriculum
• studnets are more engaged in learnign exercieses for longer periods of time (attetion span 7 min)
• instruction adapts to individual student needs better

7th and 8th grade math and science books were same as 6th grade for his students, so he got permission for his son to go right into Algebra as a

Digital Kids in action, learning numbers and alphabet

Making the alphabet laying on construction paper

Technology fluency

• increases productivity, engagement, motivation
• childrent write more and write better
• students have ready access to a world of info
• digital media help students express their work createively
• students take greater pride in their work

Tue and Wed nights in Apple stores to exhibit their work

Apple runs superintedent institutes, don't sell, talk about learning styles, characteristics of learning for these digital natives, bring out digital backback, scopes, they make a movie, bring out a speaker and show the results / achievement

In a wedding he saw, the kids participated and gave back, didn't just sit on the sidelines

Kids taking something familiar like the story of the 3 little bears, writing their own songs, drawings, etc

apple is all about empowering individiuals

- he rccruited Jon in 1978

Like a digital garage shop band

21st Century Literacy

• prepare students for a changing world, where 80% of future jobs don't work
• kids have analytical skills and creative skills, they can be put together
• core content in contemporary context
• relevant examples, applicatioins, and settings
• global awareness, civic and buisness literacy
• connect with local community

Kids now will iChat with professors, getting access to people that we would have only dreamed about

• Apple Digital Campus Curriculum
• - web communication and design
• students created websites for area nonprofilts
• did things that matter, online, for the community
• did a race for the cure website

Sense of Self

• motivates students to achieve and have a productive future
• attendance improves
• more students complete high school
• more students attend college
• students see more possibilities "beyond potential"

Movie called runaway that won film festival, she was a ward of the state, now people want to run that nationally

Techniques, quick clips, zoom into face, hands, pan across stills,

"I will never remember page 280, 1-25 odd"

I am in inspiration studio, that is created for my benefit, for my future, we want to redefine education, the way teachers teach, the way students learn, the way administrators organize the school

digital media is here to stay, it is our job to work with it, technology is part of us, we a re the embodiment of success

www.sfettpro.net (new corporation of kids who have their own business) - from the poorest school district in the state of California

John Dewey if we teach today as we taught yesterday, we rob our children of tomorrow

Classroom of tomorrow, 21st century classrooms of tomorrow, community inspiration studio (me: this would be great grant to write)

Elements of 21st Century learning: Digital Kids Learning Center

1. the campfire: learn from the experiences and knowledge of others
2. watering hole - learn with your peers, form teams, work like in business world
3. The cave - learn by yourself: place or places and time for introspection, reflection, this is where students can "make sense" of the world and create new meaning
4. mountain climbing: go beyond potential - like a film festival, the real world, sharing with the community
5. then come back to the campfire

Stages

• 1980: Kids Can't Wait,
• 1986-1998 Apple's Classroom of Tomorrow
• 2002 iLife in the Classroom
• 2003: One to One Digital Learning (not about technology, it is about learning)

Computer got hijacked early, turned it into an exercise machine

Create content: text graphics, pictures, movies, songs, speeches, documents

Kids today have multiple venues for publishing, book campanies have not quite figured this out, they are just putting their books on CDs.

Will get a napster like effect of content when all teachers are publishign

Organizing collections (files, portfolios, photo almpus, calendars, etc)

tools for building and collaborating, iSight camera, rendezvous

Make global connections

Save and share: local, CD, DVD, iPod

Harness the power of the digital hub for education

Kids are natives for these tools

There is nothing more engaging than 24/7 wireless environment

Over 100 schools now have 1 to 1 implementation going

It is not about technology, it is about learning

henrico County PS in Virginia, 25,000+ iBooks, every high school student has had an iBook for the last 2 years

Last people to use / integrate technology are the math teachers

Will be coming out with the results from this study, this is engagement, these are the results (2 full years of history in place)

State of Maine: every 7th and 8th Grade student has an iBook

first statewide program of its kind, attendance is up 8%, behavior notices down 54%

Sedgwick Kansas, 11th and 1th graders,

Frontier, Oklahoma

Me: this all dovetails nicely with "School that I love" writing effort

Atchison, Kansas

Sewickley, PN

Powerschool bridges the school and community (now with iSight / iChat, parents can have 1 to 1 access to teacher in the school)

the way we define our schools will ultimately define us

Back to Wesley's NECC 2003 Notes